With beauty products, buying the right product is more important than same-day delivery. Today, shoppers are ultimately buying a product that is better marketed, not necessarily the best product for them.

A shopper who needs help with a purchase gets little help online. They are overwhelmed by brands claiming their products are the best and paid influencers who follow their script.

The future of online commerce is a world where people can buy through recommendations from people they can trust.

‘Where to buy’ has been solved. We are solving for ‘What to buy’.